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Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42
Persistent link: https://www.econbiz.de/10012106858
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Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.; Tse, Caleb H.; Yim, Chi-kin - In: Journal of international marketing 28 (2020) 2, pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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The trade-off between customer and technology orientations : impact on innovation capabilities and export performance
Hortinha, Paula; Lages, Carmen; Lages, Luis Filipe - In: Journal of international marketing 19 (2011) 3, pp. 36-58
Persistent link: https://www.econbiz.de/10009299835