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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42
Persistent link: https://www.econbiz.de/10012106858
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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The synergetic effect of multinational corporation management's social cognitive capability on tacit-knowledge management : product innovation ability insights from Asia
Sheng, Margaret L.; Hartmann, Nathaniel N.; Chen, Qimei; … - In: Journal of international marketing 23 (2015) 2, pp. 94-110
Persistent link: https://www.econbiz.de/10011292294
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Intentional cannibalization, radical innovation, and performance : a comparison of Chinese and Western enterprises in China
Samiee, Saeed; Sääksjärvi, Maria; Harmancioǧlu, Nükhet - In: Journal of international marketing 28 (2020) 2, pp. 40-58
Persistent link: https://www.econbiz.de/10012231116
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Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.; Tse, Caleb H.; Yim, Chi-kin - In: Journal of international marketing 28 (2020) 2, pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
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Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P. - In: Journal of international marketing 18 (2010) 4, pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
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The trade-off between customer and technology orientations : impact on innovation capabilities and export performance
Hortinha, Paula; Lages, Carmen; Lages, Luis Filipe - In: Journal of international marketing 19 (2011) 3, pp. 36-58
Persistent link: https://www.econbiz.de/10009299835