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Journal of international marketing
Review of marketing research
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International Marketing Review
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11
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Journal of management information systems : JMIS
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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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2
Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions
Malhotra, Naresh K.
;
Agarwal, James
;
Ulgado, Francis M.
- In:
Journal of international marketing
11
(
2003
)
4
,
pp. 1-5
Persistent link: https://www.econbiz.de/10007231234
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