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Journal of international marketing
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Drivers of brand commitment : a cross-national investigation
Eisingerich, Andreas B
;
Rubera, Gaia
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 64-79
Persistent link: https://www.econbiz.de/10003982248
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2
A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin
;
Liu, Yeyi
;
Huang, Xuan
;
Eisingerich, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
Saved in:
3
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
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