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Drivers of brand commitment : a cross-national investigation
Eisingerich, Andreas B; Rubera, Gaia - In: Journal of international marketing 18 (2010) 2, pp. 64-79
Persistent link: https://www.econbiz.de/10003982248
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin; Liu, Yeyi; Huang, Xuan; Eisingerich, … - In: Journal of international marketing 29 (2021) 2, pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
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How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek; Duffek, Barbara; Eisingerich, Andreas B - In: Journal of international marketing 31 (2023) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014368363