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Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
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Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Homburg, Christian; Prigge, Jana-Kristin - In: Journal of international marketing 22 (2014) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10010472881
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Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10008284262
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Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison
Homburg, Christian; Kuester, Sabine; Beutin, Nikolas; … - In: Journal of international marketing 13 (2005) 3, pp. 1-31
Persistent link: https://www.econbiz.de/10007227187
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Customer Satisfaction in Transnational Buyer -- Supplier Relationships
Homburg, Christian; Krohmer, Harley; Cannon, Joseph P.; … - In: Journal of international marketing 10 (2002) 4, pp. 1-29
Persistent link: https://www.econbiz.de/10007234147