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Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.; Tan, Qun - In: Journal of international marketing 23 (2015) 4, pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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The role of cultural distance across quantiles of international joint venture longevity
Tower, Annette; Hewett, Kelly; Fenik, Anton P. - In: Journal of international marketing 27 (2019) 4, pp. 3-21
Persistent link: https://www.econbiz.de/10012132725
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat - In: Journal of international marketing 27 (2019) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10011999581
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Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles
Allman, Helena F.; Hewett, Kelly; Kaur, Mandeep - In: Journal of international marketing 27 (2019) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10012060695
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Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul - In: Journal of international marketing 27 (2019) 2, pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60
Persistent link: https://www.econbiz.de/10011626813