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Exporting services successfully : antecedents and performance implications of customer relationships
Sichtmann, Christina; Selasinsky, Maren von - In: Journal of international marketing 18 (2010) 1, pp. 86-108
Persistent link: https://www.econbiz.de/10003960831
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Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina; Selasinsky, Maren von; … - In: Journal of international marketing 19 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships
Sichtmann, Christina; von Selasinsky, Maren - In: Journal of international marketing 18 (2010) 1, pp. 86-109
Persistent link: https://www.econbiz.de/10008380341
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana; Eisend, Martin - In: Journal of international marketing 18 (2010) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10003982254