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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter; Westjohn, Stanford A.; Semenov, Alexey V. - In: Journal of international marketing 21 (2013) 4, pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
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Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.; Baack, Daniel W. - In: Journal of international marketing 20 (2012) 2, pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
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Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price#8211Quality Issues: Two Case Studies of Taiwan and Acer in China
Amine, Lyn S.; Chao, Mike C.H.; Arnold, Mark J. - In: Journal of international marketing 13 (2005) 2, pp. 114
Persistent link: https://www.econbiz.de/10007227832
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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Eastern versus Western culture pricing strategy : superstition, lucky numbers, and localization
Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter - In: Journal of international marketing 25 (2017) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011656789
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Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.; Magnusson, Peter - In: Journal of international marketing 25 (2017) 4, pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
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Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.; Singh, Nitish; Magnusson, Peter - In: Journal of international marketing 20 (2012) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
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Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Magnusson, Peter; Westjohn, Stanford A.; Boggs, David J. - In: Journal of international marketing 17 (2009) 2, pp. 23-41
Persistent link: https://www.econbiz.de/10008250774