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The impact of social environment on willingness to pay for online content
Setterstrom, Andrew J.; Pearson, J. Michael; … - In: Journal of internet commerce 17 (2018) 3, pp. 283-309
Persistent link: https://www.econbiz.de/10011987477
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Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha; Islam, Jamid Ul - In: Journal of internet commerce 22 (2023) 4, pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
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Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775