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E-Game-Advertising als Ersatz...
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Advertising
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Consumer behaviour
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Internet marketing
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Torres, Ivonne M.
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Journal of internet commerce
Journal of advertising research
238
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
63
Psychology & marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
SpringerLink / Bücher
58
International journal of industrial organization
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
46
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
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ECONIS (ZBW)
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1
Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Sharma, Tripti Ghosh
;
Tak, Preeti
;
Kesharwani, Ankit
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 346-372
Persistent link: https://www.econbiz.de/10012258253
Saved in:
2
The impact of social environment on willingness to pay for online content
Setterstrom, Andrew J.
;
Pearson, J. Michael
; …
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 283-309
Persistent link: https://www.econbiz.de/10011987477
Saved in:
3
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
4
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
5
Advertising and Internet content providers : creating a market for information
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Ciganek, Andrew P.
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 81-99
Persistent link: https://www.econbiz.de/10009703949
Saved in:
6
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
7
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
10
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
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