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Internet marketing
78
Online-Marketing
78
Social Web
76
Social web
76
Consumer behaviour
73
Konsumentenverhalten
73
Online retailing
32
Online-Handel
32
E-commerce
28
Electronic Commerce
28
Viral marketing
24
Virales Marketing
24
Beziehungsmarketing
22
Relationship marketing
22
Brand management
21
Markenführung
21
Website
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social media
19
Confidence
16
Internet
16
Vertrauen
16
Brand image
12
Markenimage
12
Marketing management
12
Marketingmanagement
12
Advertising effects
11
Werbewirkung
11
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10
trust
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8
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8
Innovation adoption
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Innovationsakzeptanz
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Werbung
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Korgaonkar, Pradeep
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Lepkowska-White, Elzbieta
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
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Anubha
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Kok Wei Khong
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Mokhtar, Sany Sanuri Mohd
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Mumuni, Alhassan G.
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O'Reilly, Kelley
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Pan, Yating
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Parker, Craig M.
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Parks-Yancy, Rochelle
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Petrescu, Maria
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Shin, Sohyoun
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Teng, Shasha
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Torres, Ivonne M.
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Wei Wei Goh
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Amaya Rivas, Adriana A.
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Journal of internet commerce
Journal of business research : JBR
890
SpringerLink / Bücher
464
Journal of retailing and consumer services
384
Industrial marketing management : the international journal for industrial and high-tech firms
342
Technological forecasting & social change : an international journal
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Journal of strategic marketing
245
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
235
Springer eBook Collection
210
Journal of marketing management : MM
206
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Information systems research : ISR
201
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
European Journal of Marketing
186
Journal of advertising research
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of marketing
177
European journal of marketing : EJM
175
Tourism management : research, policies, practice
168
Psychology & marketing
163
Journal of the Academy of Marketing Science
161
International journal of advertising : the review of marketing communications
153
International journal of hospitality management
152
Journal of management information systems : JMIS
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
Business horizons
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing intelligence & planning
134
Europäische Hochschulschriften / 5
132
The journal of business & industrial marketing
130
The journal of brand management : an international journal
129
Cogent business & management
120
The journal of product & brand management
119
Electronic commerce research
118
Marketing Intelligence & Planning
117
International journal of electronic marketing and retailing : IJEMR
116
International journal of technology marketing : IJTMkt
116
Journal of travel and tourism marketing
113
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ECONIS (ZBW)
119
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1
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
2
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
5
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
6
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
7
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
8
Social media user satisfaction : theory development and research findings
Rauniar, Rupak
;
Rawski, Greg
;
Johnson, Ben
;
Yang, Jie
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Saved in:
9
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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