Narrow search
Showing 1 - 10 of 78
Cover Image
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Cover Image
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun; Dangi, Hamendra Kumar - In: Journal of internet commerce 22 (2023) 1, pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Cover Image
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Cover Image
Social media user satisfaction : theory development and research findings
Rauniar, Rupak; Rawski, Greg; Johnson, Ben; Yang, Jie - In: Journal of internet commerce 12 (2013) 1/4, pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Cover Image
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.; Jaipaul-O'Garro, Rhonda - In: Journal of internet commerce 19 (2020) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Cover Image
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh; Saransomrurtai, Chayanin; … - In: Journal of internet commerce 14 (2015) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Cover Image
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Cover Image
Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Dutta, Nirankush; Bhatt, Anil - In: Journal of internet commerce 15 (2016) 3, pp. 239-273
Persistent link: https://www.econbiz.de/10011636489
Cover Image
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Cover Image
The role of internet marketing in the development of agricultural industry : a case study of China
Heang, Jimmy Foo; Khan, Habib Ullah - In: Journal of internet commerce 14 (2015) 1, pp. 65-113
Persistent link: https://www.econbiz.de/10011432404