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The sway of influencer marketi...
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Internet marketing
78
Online-Marketing
78
Social Web
76
Social web
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Consumer behaviour
71
Konsumentenverhalten
71
Online retailing
30
Online-Handel
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social media
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Lepkowska-White, Elzbieta
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Ahuja, Vandana
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Aiken, K. Damon
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Alavi, Shirin
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Anubha
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Journal of internet commerce
International journal of hospitality management
889
Journal of business research : JBR
783
SpringerLink / Bücher
656
International journal of contemporary hospitality management
432
Journal of retailing and consumer services
357
Springer eBook Collection
277
Technological forecasting & social change : an international journal
277
Tourism management : research, policies, practice
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
International journal of internet marketing and advertising : IJIMA
243
Industrial marketing management : the international journal for industrial and high-tech firms
216
Management science : journal of the Institute for Operations Research and the Management Sciences
209
Journal of Food Distribution Research
208
Journal of hospitality marketing & management
205
Information systems research : ISR
190
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of advertising research
169
Journal of marketing management : MM
169
Journal of travel and tourism marketing
163
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Psychology & marketing
151
Journal of marketing communications
150
International journal of advertising : the review of marketing communications
143
Europäische Hochschulschriften / 5
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
Journal of management information systems : JMIS
140
Journal of marketing
139
Management Science
138
European journal of marketing : EJM
132
Journal of Agricultural and Applied Economics
130
Business horizons
127
Cogent business & management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Electronic commerce research
116
International journal of electronic marketing and retailing : IJEMR
114
NBER working paper series
112
Journal of the Academy of Marketing Science
110
Marketing intelligence & planning
108
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ECONIS (ZBW)
116
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1
Exploring the challenges of incorporating social media
marketing
strategies in the
restaurant
business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
2
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
3
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
4
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
5
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
6
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
7
How does conformity shape influencer
marketing
in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
8
Social media communications and
marketing
strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
9
Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Al-Khalaf, Eiman
;
Choe, Pilsung
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 32-61
Persistent link: https://www.econbiz.de/10012179613
Saved in:
10
Scale development and validation for measuring online engagement
Paruthi, Mandakini
;
Kaur, Harsandaldeep
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011804449
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