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Internet marketing
76
Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
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Social Web
39
Social web
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Online retailing
19
Online-Handel
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Markenführung
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social media
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Internet
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Werbewirkung
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Vertrauen
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Advertising
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Marketing management
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Marketingmanagement
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Brand image
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Markenimage
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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marketing
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trust
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Customer integration
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Experiment
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Kundenintegration
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Social network
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Lepkowska-White, Elzbieta
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Ahuja, Vandana
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Aiken, K. Damon
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Alavi, Shirin
2
Aslam, Wajeeha
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Journal of internet commerce
The South African journal of economics
643
Journal of business research : JBR
322
Tydskrif vir studies in ekonomie en ekonometrie : SEE
309
Development Southern Africa : quarterly journal
264
South African journal of economic and management sciences
245
Working paper / World Institute for Development Economics Research
245
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
189
International business and economics research journal
170
SpringerLink / Bücher
149
WIDER Working Paper
135
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Conference papers / Second Carnegie Inquiry into Poverty and Development in Southern Africa
131
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
114
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Springer eBook Collection
106
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
106
Working Papers / Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
105
The South African journal of economic history : journal of the Economic History Society of Southern Africa
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
African journal of business and economic research : AJBER
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
89
The journal of applied business research
89
Tourism management : research, policies, practice
89
World Bank E-Library Archive
88
Cogent business & management
87
African journal of science, technology, innovation and development : AJSTID
85
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Technological forecasting & social change : an international journal
84
Journal of promotion management : innovations in planning and applied research
78
South African journal of business management
77
African journal of science, technology, innovation & development : AJSTID
73
Journal of economic and financial sciences
71
Working Papers / Economic Research Southern Africa (ERSA)
71
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ECONIS (ZBW)
77
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1
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
2
Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Dutta, Nirankush
;
Bhatt, Anil
- In:
Journal of internet commerce
15
(
2016
)
3
,
pp. 239-273
Persistent link: https://www.econbiz.de/10011636489
Saved in:
3
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
Saved in:
4
The role of internet marketing in the development of agricultural industry : a case study of China
Heang, Jimmy Foo
;
Khan, Habib Ullah
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 65-113
Persistent link: https://www.econbiz.de/10011432404
Saved in:
5
How website design options affect content prominence : a literature-derived framework applied to SME websites
Parker, Craig M.
;
Bellucci, Emilia
;
Torlina, Luba
; …
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 139-176
Persistent link: https://www.econbiz.de/10011432416
Saved in:
6
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
7
The influence of interactivity on visit and purchase frequency : the moderating role of website informational features
Hood, Karen M.
;
Shanahan, Kevin J.
;
Hopkins, Christopher D.
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 294-315
Persistent link: https://www.econbiz.de/10011432433
Saved in:
8
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
9
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
10
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
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