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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael; Zhou, Chen; Srinivasan, Raji; … - In: Journal of marketing 81 (2017) 5, pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
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Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu; Huang, Tseng-Lung - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
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Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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Conceptional study of relationship signals in the IT services sector in India
Biswas, Supriya - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 154-171
Persistent link: https://www.econbiz.de/10011633624