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Analysing fashion life cycles : principles and perspectives
Sproles, George B. - In: Journal of marketing 45 (1981) 4, pp. 116-124
Persistent link: https://www.econbiz.de/10002851615
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Cars and clothing : understanding fashion trends
Reynolds, William H. - In: Journal of marketing 32 (1968) 3, pp. 44-49
Persistent link: https://www.econbiz.de/10002696131
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Styles in fashion and marketing scholarship : a cautionary note
Lockley, Lawrence Campbell - In: Journal of marketing 32 (1968) 4,1, pp. 52-54
Persistent link: https://www.econbiz.de/10002398569
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How predictable are fashion and other product life cycles?
Wasson, Chester R. - In: Journal of marketing 32 (1968) 3, pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
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Protect your trademark by proper usage
Diamond, Sidney A. - In: Journal of marketing 26 (1962) 3, pp. 17-22
Persistent link: https://www.econbiz.de/10002059132
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The future for trading stamps and games
Allvine, Fred C. - In: Journal of marketing 33 (1969) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10001826468
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Marketing strategies in the age of generics
Harris, Brian F.; Strang, Roger A. - In: Journal of marketing 49 (1985) 4, pp. 70-81
Persistent link: https://www.econbiz.de/10002653403
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Forecasting brand performance through simulation experiments
Pessemier, Edgar A. - In: Journal of marketing 28 (1964) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002637940
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The semantics of branding
Schutte, Thomas F. - In: Journal of marketing 33 (1969) 2, pp. 5-11
Persistent link: https://www.econbiz.de/10002783084
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The pluses and minuses of branding agricultural products
Makens, James C. - In: Journal of marketing 28 (1964) 4, pp. 10-16
Persistent link: https://www.econbiz.de/10002457629