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~isPartOf:"Journal of marketing"
~subject:"Advertising"
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Advertising
Marketingmanagement
Werbung
74
Advertising effects
21
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Consumer behaviour
19
Konsumentenverhalten
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advertising
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Wilbur, Kenneth C.
4
Katona, Zsolt
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Becker, Maren
2
Gordon, Brett R.
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Jerath, Kinshuk
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Journal of marketing
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
174
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
43
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1
Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
Saved in:
2
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Saved in:
3
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
4
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
5
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
9
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
10
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
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