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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Consumer behaviour
290
Konsumentenverhalten
290
Markenartikel
55
Beziehungsmarketing
53
Relationship marketing
53
Brand image
50
Markenimage
50
Brand
46
Social Web
34
Social web
34
Internet marketing
30
Online-Marketing
30
Marketing management
28
Marketingmanagement
28
Preismanagement
24
Pricing strategy
24
USA
24
United States
24
Online retailing
22
Online-Handel
22
Viral marketing
22
Virales Marketing
22
Advertising effects
21
Einzelhandel
21
Retail trade
21
Werbewirkung
21
Advertising
19
Werbung
19
Sales promotion
15
Verkaufsförderung
15
Customer satisfaction
14
E-commerce
14
Electronic Commerce
14
Kundenzufriedenheit
14
New product development
14
Produktentwicklung
14
Dienstleistungsqualität
13
Service quality
13
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34
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Article in journal
57
Aufsatz in Zeitschrift
57
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English
57
Author
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Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Houston, Mark B.
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Angle, Justin
1
Arnould, Eric J.
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Bei, Zhiling
1
Biehal, Gabriel
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brasel, S. Adam
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
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Journal of marketing
Journal of business research : JBR
448
The journal of brand management : an international journal
344
The journal of product & brand management
309
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
68
Journal of international consumer marketing
60
Journal of fashion marketing and management
59
International journal of advertising : the review of marketing communications
57
Journal of marketing management : MM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
54
Journal of the Academy of Marketing Science
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
International marketing review
49
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
37
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
57
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1
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57
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
3
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
4
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
5
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
6
When algorithms fail : consumers' responses to
brand
harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
7
They're just not that into you : how to leverage existing consumer-
brand
relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
8
Befriending the enemy : the effects of observing
brand-to-brand
praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
9
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
10
Breaking through fast-forwarding :
brand
information and visual attention
Brasel, S. Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003782411
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