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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian; Jensen, Ove; Hahn, Alexander - In: Journal of marketing 76 (2012) 5, pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.; Grewal, Dhruv - In: Journal of marketing 78 (2014) 3, pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
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The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit; Stremersch, Stefan - In: Journal of marketing 84 (2020) 3, pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
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Comparative price and the design of effective product communications
Allard, Thomas; Griffin, Dale - In: Journal of marketing 81 (2017) 5, pp. 16-29
Persistent link: https://www.econbiz.de/10011749845