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Increasing organ donor registrations with behavioral interventions : a field experiment
Robitaille, Nicole; Mažar, Nina; Tsai, Claire I.; … - In: Journal of marketing 85 (2021) 3, pp. 168-183
Persistent link: https://www.econbiz.de/10012522227
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Consumer self-control and the biological sciences : implications for marketing stakeholders
Zheng, Yanmei; Alba, Joseph W. - In: Journal of marketing 85 (2021) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10012593257
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703
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Selected socioeconomic and demographic characteristics associated with purchasing involvement
Slama, Mark E.; Tashchian, Armen - In: Journal of marketing 49 (1985) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10002814335
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Societal adaptation : a new challenge for marketing
Feldman, Laurence P. - In: Journal of marketing 35 (1971) 3, pp. 54-60
Persistent link: https://www.econbiz.de/10002141801
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A cross-national comparison of consumer habits and innovator characteristics
Green, Robert T.; Langeard, Eric - In: Journal of marketing 39 (1975) 3, pp. 34-41
Persistent link: https://www.econbiz.de/10002543391