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Journal of marketing
Marketing management : a quarterly business management publication of the American Marketing Association
14
Business horizons
13
Business Horizons
11
Journal of business strategy
9
Journal of the Academy of Marketing Science
8
MSI reports : working paper series
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8
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing research : JMR
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Report / Marketing Science Institute
5
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4
The journal of product innovation management : an internat. publication of the Product Development & Management Association
4
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Risk and capital adequacy in commercial banks
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European journal of marketing : EJM
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Handbook of business-to-business marketing
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Harvard-Business-Manager : das Wissen der Besten
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International Journal of Forecasting
1
International Marketing Review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Accounting and Economics
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Journal of Business & Industrial Marketing
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Journal of Financial and Quantitative Analysis
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Journal of business and technical communication : JBTC
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Market Orientation and the Learning Organization
Slater, Stanley F.
;
Narver, John C.
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10005995618
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2
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Slater, Stanley F.
;
Narver, John C.
- In:
Journal of marketing
58
(
1994
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10006002326
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3
Some observations on the impact of antitrust merger policy on marketing
Narver, John C.
- In:
Journal of marketing
33
(
1969
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10002554891
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4
Marketing and the controversy over conglomerate mergers
Narver, John C.
- In:
Journal of marketing
31
(
1967
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10002557589
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5
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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6
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
Saved in:
7
Is market share all that it's cracked up to be?
Jacobson, Robert
;
Aaker, David A.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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8
The strategic role of product quality
Jacobson, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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9
Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10005937274
Saved in:
10
Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality
Hellofs, Linda L.
;
Jacobson, Robert
- In:
Journal of marketing
63
(
1999
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10005970713
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