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Market Orientation and the Learning Organization
Slater, Stanley F.; Narver, John C. - In: Journal of marketing 59 (1995) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10005995618
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Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Slater, Stanley F.; Narver, John C. - In: Journal of marketing 58 (1994) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10006002326
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Some observations on the impact of antitrust merger policy on marketing
Narver, John C. - In: Journal of marketing 33 (1969) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10002554891
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Marketing and the controversy over conglomerate mergers
Narver, John C. - In: Journal of marketing 31 (1967) 3, pp. 6-10
Persistent link: https://www.econbiz.de/10002557589
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Distinguishing among competing theories of the market share effect
Jacobson, Robert - In: Journal of marketing 52 (1988) 4, pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 73 (2009) 6, pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
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Is market share all that it's cracked up to be?
Jacobson, Robert; Aaker, David A. - In: Journal of marketing 49 (1985) 4, pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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The strategic role of product quality
Jacobson, Robert - In: Journal of marketing 51 (1987) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 67 (2003) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10005937274
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Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality
Hellofs, Linda L.; Jacobson, Robert - In: Journal of marketing 63 (1999) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10005970713