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Marken-Kids : Neues über die E...
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Consumer behaviour
290
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290
Beziehungsmarketing
124
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124
Brand management
81
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81
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17
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7
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6
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6
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5
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5
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5
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5
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5
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5
Swaminathan, Vanitha
5
Walker Reczek, Rebecca
5
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5
Ailawadi, Kusum L.
4
Batra, Rajeev
4
Dahl, Darren W.
4
Fuchs, Christoph
4
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4
Libai, Barak
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4
Steenkamp, Jan-Benedict E. M.
4
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4
Alavi, Sascha
3
Barone, Michael J.
3
Beck, Joshua T.
3
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Journal of marketing
Journal of business research : JBR
2,609
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2,101
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1,432
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1,180
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European Journal of Marketing
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International journal of hospitality management
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International journal of consumer studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European journal of marketing : EJM
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Journal of Consumer Marketing
498
Journal of marketing management : MM
478
Journal of marketing research : JMR
476
Asia Pacific journal of marketing and logistics
461
Management science : journal of the Institute for Operations Research and the Management Sciences
453
Journal of the Academy of Marketing Science
426
Tourism management : research, policies, practice
426
Journal of travel and tourism marketing
424
Marketing Intelligence & Planning
410
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
406
The journal of services marketing
383
Journal of retailing
373
Journal of strategic marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
358
Journal of marketing communications
357
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349
Cogent business & management
348
Young consumers : insight and ideas for responsible marketers
346
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ECONIS (ZBW)
468
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1
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10
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468
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1
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
2
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
3
They're just not that into you : how to leverage existing consumer-
brand
relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
4
Should anthropomorphized brands engage customers? : the impact of social crowding on
brand
preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
5
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
6
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
8
When algorithms fail : consumers' responses to
brand
harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
9
Befriending the enemy : the effects of observing
brand-to-brand
praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
10
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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