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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina; Kwak, Hyokjin - In: Journal of marketing 81 (2017) 6, pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe; Patrick, Vanessa M. - In: Journal of marketing 85 (2021) 5, pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
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When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji; Sarial-Abi, Gülen - In: Journal of marketing 85 (2021) 5, pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
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Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui; Du, Katherine M.; Cutright, Keisha M. - In: Journal of marketing 86 (2022) 4, pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879