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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
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3
Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi
;
Neslin, Scott A.
;
Sen, Subrata K.
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
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