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Assessing advantage : a framework for diagnosing competitive superiority
Day, George S. - In: Journal of marketing 52 (1988) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
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The product life cycle : analysis and applications issues
Day, George S. - In: Journal of marketing 45 (1981) 4, pp. 60-67
Persistent link: https://www.econbiz.de/10002061474
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Closing the marketing capabilities gap
Day, George S. - In: Journal of marketing 75 (2011) 4, pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
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Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary - In: Journal of marketing 53 (1989) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
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Valuing market strategies
Day, George S. - In: Journal of marketing 52 (1988) 3, pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
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Organizing for marketin excellence
Moorman, Christine; Day, George S. - In: Journal of marketing 80 (2016) 6, pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
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Customer-orinted approaches to indentifying product-markets
Day, George S. - In: Journal of marketing 43 (1979) 4, pp. 8-19
Persistent link: https://www.econbiz.de/10002061394
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Diagnosing the experience curve
Day, George S.; Montgomery, David B. - In: Journal of marketing 47 (1983) 2, pp. 44-58
Persistent link: https://www.econbiz.de/10002061413
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Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing
Day, George S. - In: Journal of marketing 60 (1996) 1, pp. 14-16
Persistent link: https://www.econbiz.de/10005989533
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The Capabilities of Market-Driven Organizations
Day, George S. - In: Journal of marketing 58 (1994) 4, pp. 37-52
Persistent link: https://www.econbiz.de/10006002294