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Patterns of media-audience accumulation
Keller, Paul - In: Journal of marketing 30 (1966) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
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Media exposure patterns of consumer innovators
Summers, John O. - In: Journal of marketing 36 (1972) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10002900205
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Practical media decisions and the computer
Moran, William T. - In: Journal of marketing 27 (1963) 3, pp. 26-30
Persistent link: https://www.econbiz.de/10002509480
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How practical is the media model?
Georges, Joseph St. - In: Journal of marketing 27 (1963) 3, pp. 31-33
Persistent link: https://www.econbiz.de/10002725974
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One Common Market or six markets?
Botthof, C. Laury - In: Journal of marketing 30 (1966) 2, pp. 16-18
Persistent link: https://www.econbiz.de/10002012792
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Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.; Claycamp, Henry J.; McClelland, … - In: Journal of marketing 34 (1970) 2, pp. 23-27
Persistent link: https://www.econbiz.de/10002026828