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Holistic package design and consumer brand impressions
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 3, pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
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Multiple packaging: a merchandising tool
Dempsey, William L. - In: Journal of marketing 23 (1959), pp. 287-292
Persistent link: https://www.econbiz.de/10003523736
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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The influence of package copy claims on consumer product evaluations
Dean, Michael L.; Engel, James F.; Talarzyk, W. Wayne - In: Journal of marketing 36 (1972) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10002066747
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When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan; Srinivasan, Raji - In: Journal of marketing 77 (2013) 4, pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
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Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.; Smith, Rosanna K.; Sevilla, Julio - In: Journal of marketing 88 (2024) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
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A war on sugar? : effects of reduced sugar content and package size in the soda category
Keller, Kristopher Oliver; Guyt, Jonne - In: Journal of marketing 87 (2023) 5, pp. 698-718
Persistent link: https://www.econbiz.de/10014325433