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A model and methodology for the development of consumer information programs
Capon, Noel; Lutz, Richard J. - In: Journal of marketing 43 (1979) 1, pp. 58-67
Persistent link: https://www.econbiz.de/10001975917
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Marketing technology : tasks, and relationships
Bartels, Robert D. W. - In: Journal of marketing 29 (1965) 1, pp. 45-48
Persistent link: https://www.econbiz.de/10001877223
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Decision theory and marketing management
Buzzell, Robert D.; Slater, Charles C. - In: Journal of marketing 26 (1962) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10001967383
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The use of ROI in sales management
Schiff, Michael - In: Journal of marketing 27 (1963) 3, pp. 70-73
Persistent link: https://www.econbiz.de/10002778967
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The marketing-accounting partnership in business
Kelley jr., Thomas C. - In: Journal of marketing 30 (1966) 3, pp. 9-11
Persistent link: https://www.econbiz.de/10002232334
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Forecasting : issues and challenges for marketing management
Makridakis, Spyros; Wheelwright, Steven C. - In: Journal of marketing 41 (1977) 4, pp. 24-38
Persistent link: https://www.econbiz.de/10002417659
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Selling the tropical African market
Marcus, Edward - In: Journal of marketing 25 (1961) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10002429271
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Communications and industrial selling
Levitt, Theodore - In: Journal of marketing 31 (1967) 2, pp. 15-21
Persistent link: https://www.econbiz.de/10002370169
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The integrated management approach to marketing
Little, Wallace I. - In: Journal of marketing 31 (1967) 2, pp. 32-36
Persistent link: https://www.econbiz.de/10002380017
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Marketing management concepts yesterday and today
Londe, Bernard J. La; Morrison, Edward J. - In: Journal of marketing 31 (1967) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10002384896