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Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.; Claycamp, Henry J.; McClelland, … - In: Journal of marketing 34 (1970) 2, pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
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A new procedure for concept evaluation
Wind, Yoram - In: Journal of marketing 37 (1973) 4, pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
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The role of marketing in Israel
Wind, Yoram - In: Journal of marketing 31 (1967) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; V. Perlmutter, Howard - In: Journal of marketing 37 (1973) 2, pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
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Marketing strategy : new directions for theory and research
Wind, Yoram; Robertson, Thomas S. - In: Journal of marketing 47 (1983) 2, pp. 12-25
Persistent link: https://www.econbiz.de/10003012476