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Marktforschung
3
Vereinigte Staaten
2
Absatzpolitik
1
Aussenwirtschaftsbetrieb
1
Einkaufswirtschaft
1
Israel
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Wind, Yoram
5
Boyd jr., Harper W.
1
Claycamp, Henry J.
1
Douglas, Susan P.
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McClelland, Charles W.
1
Robertson, Thomas S.
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Journal of marketing
Legends in marketing
11
Journal of advertising research
8
Journal of marketing research : JMR
6
European Journal of Marketing
3
Journal of Consumer Research
3
Marketing research : a magazine of management and applications
3
New-product forecasting : models and applications
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of business research : JBR
2
Marketing management and strategy : a reader
2
Review of marketing research
2
Studies in consumer savings : consumer savings project
2
The journal of business : B
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
Business Horizons
1
Business horizons
1
California management review : CMR
1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Innovation diffusion models of new product acceptance
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International Series in Quantitative Marketing
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
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ECONIS (ZBW)
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1
Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
McClelland, …
- In:
Journal of marketing
34
(
1970
)
2
,
pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
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2
A new procedure for concept evaluation
Wind, Yoram
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
Saved in:
3
The role of marketing in Israel
Wind, Yoram
- In:
Journal of marketing
31
(
1967
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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4
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
5
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
6
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
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