Marketing strategy : new directions for theory and research
Yoram Wind and Thomas S. Robertson
| Year of publication: |
1983
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|---|---|
| Authors: | Wind, Yoram ; Robertson, Thomas S. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 47.1983, 2, p. 12-25
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| Subject: | Absatzpolitik | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003012476