Narrow search
Showing 11 - 20 of 83
Cover Image
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping; Tam, Leona - In: Journal of marketing 77 (2013) 5, pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Cover Image
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano; Tsiros, Michael - In: Journal of marketing 77 (2013) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Cover Image
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.; Morales, Andrea C.; Nowlis, Stephen M. - In: Journal of marketing 77 (2013) 4, pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Cover Image
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Cover Image
Price promotion for emotional impact
Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Cover Image
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of marketing 74 (2010) 3, pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Cover Image
Managing distributors' changing motivations over the course of a joint sales program
Gu, Flora Fang; Kim, Namwoon; Tse, David K.; Wang, Danny T. - In: Journal of marketing 74 (2010) 5, pp. 32-47
Persistent link: https://www.econbiz.de/10009237715
Cover Image
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.; Richards, Keith A.; Hughes, Douglas E.; … - In: Journal of marketing 74 (2010) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Cover Image
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Cover Image
Optimal desing of consumer contest
Liu, De; Geng, Xianjun; Whinston, Andrew B. - In: Journal of marketing 71 (2007) 4, pp. 140-155
Persistent link: https://www.econbiz.de/10003565700