//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Präsentationserfolg in Werbung...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
72
Advertising
41
Advertising effects
21
Werbewirkung
21
Consumer behaviour
18
Konsumentenverhalten
18
advertising
14
Internet marketing
11
Online-Marketing
11
Vereinigte Staaten
11
Börsenkurs
5
Marketing management
5
Marketingmanagement
5
Share price
5
Anzeige
4
Preismanagement
4
Pricing strategy
4
USA
4
United States
4
Ausgaben
3
Brand
3
Brand management
3
Communication
3
Expenditure
3
Innovation
3
Kommunikation
3
Markenartikel
3
Markenführung
3
Marketing
3
Mobile Marketing
3
Mobile marketing
3
Public relations
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Advertising regulation
2
Aktienmarkt
2
Ankündigungseffekt
2
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
75
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Language
All
English
44
Undetermined
31
Author
All
Wilbur, Kenneth C.
4
Katona, Zsolt
3
Becker, Maren
2
Farris, Paul W.
2
Gordon, Brett R.
2
Hoffmann, Arvid O. I.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Stremersch, Stefan
2
Aaker, David A.
1
Abruzzini, Pompeo
1
Agrawal, Nidhi
1
Albion, Mark S.
1
Allard, Thomas
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Backman, Jules
1
Banks, Seymour
1
Batra, Rajeev
1
Belson, William A.
1
Berkmann, Manuel
1
Blackwell, Roger D.
1
Bloom, Paul N.
1
Bonezzi, Andrea
1
Bruzzone, Donald E.
1
Carrick Jr., Paul M.
1
Cheong, Chee Seng
1
Cooney, Kevin J.
1
Cox, Anthony D.
1
Cox, Dena
1
Craig, C. Samuel
1
Currim, Imran S.
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Dost, Florian
1
Du, Rex Yuxing
1
Eisend, Martin
1
Elinder, Erik
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
214
Corporate communications : an international journal
199
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
SpringerLink / Bücher
164
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of promotion management : innovations in planning and applied research
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
NBER working paper series
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
45
Economics letters
45
more ...
less ...
Source
All
ECONIS (ZBW)
75
Showing
1
-
10
of
75
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
Saved in:
2
Go green! : should environmental messages be so assertive?
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10009729588
Saved in:
3
Information disclosure in the era of voice technology
Melzner, Johann
;
Bonezzi, Andrea
;
Meyvis, Tom
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014325370
Saved in:
4
Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
Saved in:
5
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Saved in:
6
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
7
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
8
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
9
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->