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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
56
Konsumentenverhalten
56
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
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16
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Markenführung
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Viral marketing
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Virales Marketing
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customer satisfaction
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customer relationship management
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
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Houston, Mark B.
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Katona, Zsolt
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
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Dant, Rajiv P.
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Eggert, Andreas
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Evanschitzky, Heiner
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Fader, Peter
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Falk, Tomas
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Ferraro, Rosellina
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Ganesan, Shankar
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Gordon, Brett R.
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Grewal, Dhruv
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Habel, Johannes
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Hamilton, Ryan
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Harmeling, Colleen M.
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Haumann, Till
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Hoyer, Wayne D.
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Hult, G. Tomas M.
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Jerath, Kinshuk
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Kwak, Hyokjin
2
Lam, Son K.
2
Lamberton, Cait
2
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Journal of marketing
SpringerLink / Bücher
1,935
Journal of business research : JBR
707
Journal of retailing and consumer services
621
Springer eBook Collection / Business and Economics
449
Gabler Edition Wissenschaft
445
Industrial marketing management : the international journal for industrial and high-tech firms
436
Springer eBook Collection
396
Europäische Hochschulschriften / 5
302
International journal of hospitality management
288
Research
281
The journal of services marketing
237
Telecommunications policy : the international journal of digital economy, data sciences and new media
231
Lehrbuch
225
The journal of business & industrial marketing
198
The service industries journal
196
Journal of strategic marketing
178
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
148
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
126
Gabler Research
124
Tourism management : research, policies, practice
122
Technological forecasting & social change : an international journal
121
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
essentials
116
The journal of product & brand management
115
Psychology & marketing
114
Journal of retailing
112
Marketing intelligence & planning
112
Cogent business & management
108
NBER working paper series
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
Journal of service management
107
International journal of business information systems : IJBIS
106
The journal of brand management : an international journal
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
European journal of marketing : EJM
104
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ECONIS (ZBW)
134
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1
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
2
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
3
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
7
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
8
Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
9
Effects of word-of-mouth versus traditional marketing : findings from an
Internet
social networking site
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
Saved in:
10
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
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