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Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12

Persistent link: https://www.econbiz.de/10001011996

Capon, Noel - In: Journal of marketing 51 (1987) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10001052886

Molner, Sven; Prabhu, Jaideep C.; Yadav, Manjit S. - In: Journal of marketing 83 (2019) 2, pp. 37-61

Persistent link: https://www.econbiz.de/10012175885

Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49

Persistent link: https://www.econbiz.de/10001059734

Giebelhausen, Michael; Robinson, Stacey G.; Sirianni, … - In: Journal of marketing 78 (2014) 4, pp. 113-124

Persistent link: https://www.econbiz.de/10010381381

Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10001008472

Karakaya, Fahri - In: Journal of marketing 53 (1989) 2, pp. 80-91

Persistent link: https://www.econbiz.de/10001064216

Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 3, pp. 43-57

Persistent link: https://www.econbiz.de/10001011993

Murphy, Patrick E. - In: Journal of marketing 50 (1986) 3, pp. 24-42

Persistent link: https://www.econbiz.de/10001011994

Hardy, Kenneth G. - In: Journal of marketing 50 (1986) 3, pp. 13-23

Persistent link: https://www.econbiz.de/10001011995