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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther - In: Journal of marketing 81 (2017) 2, pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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Uphill or downhill? : locating the firm on a profit function
Mantrala, Murali K.; Naik, Prasad A.; Sridhar, Shrihari; … - In: Journal of marketing 71 (2007) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10003557049
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Uphill or Downhill? Locating the Firm on a Profit Function
Mantrala, Murali K.; Naik, Prasad A.; Sridhar, Shrihari; … - In: Journal of marketing 71 (2007) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10007603677
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The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
Basuroy, Suman; Mantrala, Murali K.; Walters, Rockney G. - In: Journal of marketing 65 (2001) 4, pp. 16-32
Persistent link: https://www.econbiz.de/10005947036
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When are we dynamiccally optimal? A psychological field guide for marketing modelers
Meyer, Robert J.; Hutchinson, J. W. - In: Journal of marketing 80 (2016) 5, pp. 20-33
Persistent link: https://www.econbiz.de/10011591165
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067