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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Low prices are just the beginning : price image in retail management
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing 77 (2013) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
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Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-83
Persistent link: https://www.econbiz.de/10008999335
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Traveling with companions : the social customer journey
Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary: the case for a healthier social customer journey
Forbus, Pamela - In: Journal of marketing 85 (2021) 1, pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102
Persistent link: https://www.econbiz.de/10012391426