Narrow search
Showing 1 - 10 of 294
Cover Image
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik - In: Journal of marketing 71 (2007) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Cover Image
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Cover Image
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel; Matherly, Ted - In: Journal of marketing 88 (2024) 2, pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Cover Image
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M. - In: Journal of marketing 52 (1988) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Cover Image
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil - In: Journal of marketing 51 (1987) 4, pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
Cover Image
A choice sets model of retail selection
Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Cover Image
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Cover Image
Developing buyer-seller relationships
Dwyer, F. R. - In: Journal of marketing 51 (1987) 2, pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
Cover Image
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell - In: Journal of marketing 51 (1987) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Cover Image
The market maven : a diffuser of marketplace information
Feick, Lawrence F. - In: Journal of marketing 51 (1987) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10001052996