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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Marketing excellence : nature, measurement, and investor valuations
Homburg, Christian; Theel, Marcus; Hohenberg, Sebastian - In: Journal of marketing 84 (2020) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10012231599
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of marketing 75 (2011) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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Customer uncertainty following downsizing : the effects of extent of downsizing and open communication
Homburg, Christian; Klarmann, Martin; Staritz, Sabine - In: Journal of marketing 76 (2012) 3, pp. 112-129
Persistent link: https://www.econbiz.de/10009778032
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Marketing performance measurement systems : does comprehensiveness really improve performance?
Homburg, Christian; Artz, Martin; Wieseke, Jan - In: Journal of marketing 76 (2012) 3, pp. 56-77
Persistent link: https://www.econbiz.de/10009778039
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How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian; Jensen, Ove; Hahn, Alexander - In: Journal of marketing 76 (2012) 5, pp. 49-69
Persistent link: https://www.econbiz.de/10009782920