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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
53
Brand management
53
Markenartikel
53
Markenführung
53
Relationship marketing
53
Brand image
48
Markenimage
48
Brand
44
Social Web
31
Social web
31
Internet marketing
28
Marketing management
28
Marketingmanagement
28
Online-Marketing
28
Preismanagement
24
Pricing strategy
24
USA
24
United States
24
Advertising effects
21
Einzelhandel
21
Online retailing
21
Online-Handel
21
Retail trade
21
Viral marketing
21
Virales Marketing
21
Werbewirkung
21
Advertising
19
Werbung
19
Sales promotion
15
Verkaufsförderung
15
Customer satisfaction
14
E-commerce
14
Electronic Commerce
14
Kundenzufriedenheit
14
Dienstleistungsqualität
13
Service quality
13
Theorie
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317
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302
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English
304
Undetermined
13
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Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Reinartz, Werner J.
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Wieseke, Jan
4
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Kannan, P. K.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kozinets, Robert V.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of marketing
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
317
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1
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317
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
3
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
4
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
Saved in:
5
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
6
Competently ordinary : new middle class consumers in the emerging markets
Kravets, Olga
;
Sandıkçı, Özlem
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010381378
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Immediate responses of online
brand
search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
10
Should anthropomorphized brands engage customers? : the impact of social crowding on
brand
preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
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