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Marketing
60
Preismanagement
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Consumer behaviour
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19
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Kumar, V.
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Journal of marketing
European Journal of Marketing
476
SpringerLink / Bücher
468
European journal of operational research : EJOR
369
Journal of revenue and pricing management
349
NBER working paper series
341
Management science : journal of the Institute for Operations Research and the Management Sciences
332
International journal of industrial organization
311
Journal of business research : JBR
281
Working paper / National Bureau of Economic Research, Inc.
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International journal of production economics
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Economics letters
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Marketing Intelligence & Planning
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Journal of Agricultural and Applied Economics
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Manufacturing & service operations management : M & SOM
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Journal of retailing and consumer services
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Journal of Consumer Marketing
117
The journal of industrial economics
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Transportation research / E : an international journal
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Production and operations management : an international journal of the Production and Operations Management Society
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European journal of marketing : EJM
105
Journal of Product & Brand Management
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The Rand journal of economics
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ECONIS (ZBW)
102
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1
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
Saved in:
2
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
3
Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
Saved in:
4
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
5
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
6
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
7
Don't think twice, it's all right : music piracy and pricing in a DRM-free environment
Sinha, Rajiv K.
;
Machado, Fernando S.
;
Sellman, Collin
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003995121
Saved in:
8
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
9
Segmented switchers and retailer pricing strategies
Kocas, Cenk
;
Bohlmann, Jonathan D.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 124-142
Persistent link: https://www.econbiz.de/10003709047
Saved in:
10
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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