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The behavioral enterprise
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Marketing management
98
Marketingmanagement
98
Social Web
62
Social web
62
Consumer behaviour
55
Konsumentenverhalten
55
Internet marketing
34
Online-Marketing
34
Beziehungsmarketing
24
Relationship marketing
24
Brand management
23
Markenführung
23
Viral marketing
23
Virales Marketing
23
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21
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21
Marketing
18
social media
18
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16
Markenimage
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11
Online-Handel
11
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9
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9
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marketing strategy
7
user-generated content
7
Lieferantenmanagement
6
Marketing theory
6
Marketingtheorie
6
Supplier relationship management
6
word of mouth
6
Börsenkurs
5
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Article
163
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162
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162
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2
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2
Bibliografie enthalten
1
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English
163
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Kannan, P. K.
7
Kumar, V.
7
Palmatier, Robert W.
5
Stephen, Andrew T.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Dhruv
3
Grewal, Rajdeep
3
Homburg, Christian
3
Janakiraman, Ramkumar
3
Moe, Wendy W.
3
Pauwels, Koen
3
Schweidel, David A.
3
Sridhar, Shrihari
3
Ahearne, Michael
2
Berger, Jonah
2
Bezawada, Ram
2
Bleier, Alexander
2
Brooks, Gillian
2
Chintagunta, Pradeep K.
2
Dahl, Darren W.
2
Datta, Hannes
2
Fang, Eric
2
Goldenberg, Jacob
2
Hanssens, Dominique M.
2
Herhausen, Dennis
2
Houston, Mark B.
2
Humphreys, Ashlee
2
Iacobucci, Dawn
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kraus, Florian
2
Kushwaha, Tarun
2
Kwak, Hyokjin
2
Lam, Son K.
2
Lamberton, Cait
2
Lamey, Lien
2
Lehmann, Donald R.
2
Libai, Barak
2
Lu, Shijie
2
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Published in...
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Journal of marketing
Journal of business research : JBR
911
SpringerLink / Bücher
523
Journal of business ethics : JOBE
375
Industrial marketing management : the international journal for industrial and high-tech firms
369
Journal of retailing and consumer services
310
Technological forecasting & social change : an international journal
273
Journal of strategic marketing
244
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
232
Corporate communications : an international journal
221
Journal of marketing communications
207
Springer eBook Collection
199
Journal of marketing management : MM
194
Journal of Communication Management
186
Management science : journal of the Institute for Operations Research and the Management Sciences
173
International journal of hospitality management
172
European journal of marketing : EJM
171
Business horizons
164
Information systems research : ISR
163
International journal of internet marketing and advertising : IJIMA
163
Europäische Hochschulschriften / 5
161
Journal of the Academy of Marketing Science
152
Journal of communication management : an international journal
151
Cogent business & management
150
Journal of management information systems : JMIS
148
Tourism management : research, policies, practice
146
Marketing intelligence & planning
142
The journal of business & industrial marketing
136
Psychology & marketing
134
The journal of brand management : an international journal
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
Journal of advertising research
122
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
118
The journal of product & brand management
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Research
113
International journal of advertising : the review of marketing communications
111
Gabler Edition Wissenschaft
107
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
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ECONIS (ZBW)
163
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1
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
2
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
3
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
Determinants of perceived web site interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003684145
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
The role of hubs in the adoption process
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
Saved in:
8
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
9
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
10
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
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