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Consumer behaviour
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Share Economy
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sharing economy
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3
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Houston, Mark B.
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Journal of marketing
Journal of the Academy of Marketing Science
16
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of global marketing
5
Electronic commerce research
3
International Marketing Review
3
International marketing review
3
Journal of business research : JBR
3
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Corporate Communications: An International Journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Product & Brand Management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial and quantitative analysis : JFQA
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of service research
2
Review of marketing research
2
The journal of product & brand management
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Business Horizons
1
Business horizons
1
Competitiveness Review: An International Business Journal
1
Corporate communications : an international journal
1
Fundamentals of marketing research ; Vol. 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of innovation management
1
International journal of market research
1
Journal of Asia Business Studies
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of Consumer Research
1
Journal of Financial and Quantitative Analysis
1
Journal of Global Information Management (JGIM)
1
Journal of International Business Studies
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ECONIS (ZBW)
11
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1
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1
Conceptualizing and measuring the monetary value of brand extensions : the case of motion pictures
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Heitjans, Torsten
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 167-183
Persistent link: https://www.econbiz.de/10003901172
Saved in:
2
The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
; …
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
Saved in:
3
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
4
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
7
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
Saved in:
8
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
9
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
10
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
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