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How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian; Hofstede, Frenkel ter; Krafft, Manfred - In: Journal of marketing 81 (2017) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
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The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep; Hofstede, Frenkel ter; Mahajan, Vijay - In: Journal of marketing 81 (2017) 6, pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
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A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Steenkamp, Jan-Benedict E.M.; Hofstede, Frenkel ter; … - In: Journal of marketing 63 (1999) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10005968703
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Provision of optional versus standard product features in competition
Balachander, Subramanian; Gal-Or, Esther; Geylani, Tansev; … - In: Journal of marketing 81 (2017) 3, pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
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The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.; Inman, J. Jeffrey; Melville … - In: Journal of marketing 79 (2015) 3, pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of marketing 74 (2010) 3, pp. 34-47
Persistent link: https://www.econbiz.de/10008822110