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Sales promotion
24
Verkaufsförderung
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Consumer behaviour
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Preismanagement
11
Pricing strategy
11
price promotion
5
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Tsiros, Michael
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Barone, Michael J.
1
Bayerl, Andreas
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Beichert, Maximilian
1
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Biswas, Abhijit
1
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Dost, Florian
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Falk, Tomas
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Fu, Frank Q.
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Gedenk, Karen
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Geng, Xianjun
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Gijsbrechts, Els
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Goldenberg, Jacob
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Journal of marketing
Journal of business research : JBR
81
Journal of retailing and consumer services
71
Journal of retailing
49
Journal of promotion management : JPM
46
Journal of marketing research : JMR
41
Marketing Science
30
Psychology & marketing
28
Marketing letters : a journal of research in marketing
26
International review on public and non-profit marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : innovations in planning and applied research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing communications
22
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The international review of retail, distribution and consumer research
16
International journal of retail & distribution management
15
European Journal of Marketing
14
International journal of hospitality management
14
International journal of production economics
14
Journal of Product & Brand Management
14
Journal of business ethics : JOBE
14
Journal of consumer behaviour : an international research review
14
The journal of consumer marketing
14
Journal of Consumer Marketing
13
The journal of product & brand management
13
Quantitative marketing and economics : QME
12
Journal of nonprofit & public sector marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Asia Pacific journal of marketing and logistics
10
Discussion Paper / Tilburg University, Center for Economic Research
10
Information systems research : ISR
10
International journal of advertising : the review of marketing communications
10
International journal of market research
10
Journal of business economics : JBE
10
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
Saved in:
4
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
5
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
8
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
9
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
10
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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