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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
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Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
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customer satisfaction
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customer relationship management
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
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Houston, Mark B.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
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2
Eggert, Andreas
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Falk, Tomas
2
Ferraro, Rosellina
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Ganesan, Shankar
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Grewal, Dhruv
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Habel, Johannes
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Hamilton, Ryan
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Harmeling, Colleen M.
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Haumann, Till
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Hoyer, Wayne D.
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Hult, G. Tomas M.
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Janakiraman, Ramkumar
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Kumar, Alok
2
Kwak, Hyokjin
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Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Petersen, J. Andrew
2
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Journal of marketing
Journal of business research : JBR
685
Journal of retailing and consumer services
596
SpringerLink / Bücher
532
European journal of operational research : EJOR
508
Industrial marketing management : the international journal for industrial and high-tech firms
452
International journal of production research
302
Transportation research / E : an international journal
288
International journal of hospitality management
282
International journal of production economics
249
The journal of services marketing
225
The journal of business & industrial marketing
207
International journal of logistics : research and applications
195
The service industries journal
189
Journal of strategic marketing
170
Gabler Edition Wissenschaft
165
Journal of the Academy of Marketing Science
164
Logistics
146
International journal of electronic customer relationship management : IJECRM
142
International journal of logistics systems and management
141
Computers & operations research : and their applications to problems of world concern ; an international journal
138
Springer eBook Collection
134
International journal of contemporary hospitality management
126
Springer eBook Collection / Business and Economics
121
Technological forecasting & social change : an international journal
121
The international journal of logistics management
121
Asia Pacific journal of marketing and logistics
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Tourism management : research, policies, practice
117
Journal of hospitality marketing & management
116
Cogent business & management
114
Europäische Hochschulschriften / 5
113
The journal of product & brand management
111
The journal of brand management : an international journal
107
Journal of service management
106
European research studies
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
104
Psychology & marketing
101
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ECONIS (ZBW)
124
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1
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
2
Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
Saved in:
3
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
4
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
Saved in:
5
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
6
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
7
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
8
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
9
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
10
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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