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Who receives credit or blame? : the effects of made-to-order production on responses to unethical and ethical company production practices
Paharia, Neeru - In: Journal of marketing 84 (2020) 1, pp. 88-104
Persistent link: https://www.econbiz.de/10012176448
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine; Habib, Rishad; Hardisty, David J. - In: Journal of marketing 83 (2019) 3, pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene; Labroo, Aparna A. - In: Journal of marketing 84 (2019) 6, pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
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Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court; Nenkov, Gergana Y.; Blanchard, … - In: Journal of marketing 87 (2023) 5, pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
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Corporate social responsibility, customer orientation, and the job performance of frontline employees
Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - In: Journal of marketing 78 (2014) 3, pp. 20-37
Persistent link: https://www.econbiz.de/10010360452
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Washing away your sins? : corporate social responsibility, corporate social irresponsibility, and firm performance
Kang, Charles; Germann, Frank; Grewal, Rajdeep - In: Journal of marketing 80 (2016) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10011458671