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Beziehungsmarketing
124
Relationship marketing
124
Marketing
60
Consumer behaviour
55
Konsumentenverhalten
55
Marketing management
27
Marketingmanagement
27
Customer satisfaction
25
Kundenzufriedenheit
25
Lieferantenmanagement
21
Supplier relationship management
21
USA
19
United States
19
Brand management
18
Markenführung
18
Dienstleistungsqualität
16
Service quality
16
Customer value
15
Kundenwert
15
Social Web
15
Social web
15
Salespeople
12
Verkaufspersonal
12
B-to-B-Marketing
10
Business-to-business marketing
10
Firm performance
10
Internet marketing
10
Online-Marketing
10
Unternehmenserfolg
10
E-commerce
9
Electronic Commerce
9
relationship marketing
9
Brand image
8
Customer integration
8
Customer service
8
Kundenintegration
8
Kundenservice
8
Markenimage
8
Marketing theory
8
Marketingtheorie
8
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3
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Article
182
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184
Aufsatz in Zeitschrift
184
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2
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English
184
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Kumar, V.
15
Palmatier, Robert W.
9
Homburg, Christian
8
Grewal, Rajdeep
5
Wieseke, Jan
5
Fang, Eric
4
Lilien, Gary L.
4
Verhoef, Peter C.
4
Fornell, Claes
3
Hanssens, Dominique M.
3
Haws, Kelly L.
3
Houston, Mark B.
3
Jaworski, Bernard J.
3
Kannan, P. K.
3
Mahajan, Vijay
3
Morgan, Neil A.
3
Neslin, Scott A.
3
Petersen, J. Andrew
3
Rego, Lopo L.
3
Ruyter, Ko de
3
Ahearne, Michael
2
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Batra, Rajeev
2
Bezawada, Ram
2
Bleier, Alexander
2
Bornemann, Torsten
2
Botti, Simona
2
Bradlow, Eric T.
2
Challagalla, Goutam
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
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American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
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Journal of marketing
SpringerLink / Bücher
1,670
Journal of business research : JBR
800
Journal of retailing and consumer services
597
Industrial marketing management : the international journal for industrial and high-tech firms
522
Springer eBook Collection
386
Gabler Edition Wissenschaft
368
Springer eBook Collection / Business and Economics
368
Europäische Hochschulschriften / 5
323
International journal of hospitality management
284
Research
256
The journal of services marketing
226
The journal of business & industrial marketing
223
Journal of the Academy of Marketing Science
212
Journal of Food Distribution Research
208
Journal of strategic marketing
205
Lehrbuch
192
The service industries journal
190
European journal of marketing : EJM
171
Journal of marketing management : MM
154
International journal of electronic customer relationship management : IJECRM
153
Marketing intelligence & planning
140
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
130
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
125
The journal of product & brand management
123
essentials
123
Journal of hospitality marketing & management
122
Psychology & marketing
119
Tourism management : research, policies, practice
119
Journal of service research : JSR
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Hamburger Schriften zur Marketingforschung
117
Cogent business & management
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of service management
112
Journal of retailing
111
The journal of brand management : an international journal
108
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ECONIS (ZBW)
184
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1
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184
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1
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
2
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
3
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
4
Dynamic relationship
marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
5
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
6
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
7
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
8
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
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