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Consumer behaviour
279
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Beziehungsmarketing
64
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Brand image
43
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43
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Grewal, Dhruv
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Chandukala, Sandeep R.
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Du, Rex Yuxing
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Eckhardt, Giana M.
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Fang, Eric
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Hennig-Thurau, Thorsten
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Luo, Xueming
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Melnyk, Valentyna
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3
Puntoni, Stefano
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Journal of marketing
Journal of business research : JBR
2,133
Journal of retailing and consumer services
2,048
International journal of hospitality management
964
International journal of consumer studies
776
NBER working paper series
704
Psychology & marketing
679
Working paper / National Bureau of Economic Research, Inc.
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER Working Paper
557
The service industries journal
447
SpringerLink / Bücher
440
Asia Pacific journal of marketing and logistics
425
Tourism management : research, policies, practice
415
Journal of travel and tourism marketing
406
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
390
The journal of services marketing
378
European journal of marketing : EJM
367
International journal of contemporary hospitality management
359
Journal of marketing research : JMR
359
Cogent business & management
358
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of fashion marketing and management
337
Journal of international consumer marketing
334
Journal of marketing management : MM
329
Journal of retailing
329
International journal of retail & distribution management
317
Journal of hospitality marketing & management
312
Marketing letters : a journal of research in marketing
308
The international review of retail, distribution and consumer research
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
300
Journal of the Academy of Marketing Science
299
The journal of consumer marketing
295
Journal of business ethics : JOBE
294
Journal of consumer behaviour : an international research review
290
Technological forecasting & social change : an international journal
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
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ECONIS (ZBW)
304
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1
How complementarity and substitution alter the customer satisfaction-repurchase link
Voss, Glenn B.
;
Godfrey, Andrea
;
Seiders, Kathleen
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 111-127
Persistent link: https://www.econbiz.de/10008702735
Saved in:
2
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
3
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
4
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
5
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
Saved in:
6
Customer complaints and recovery effectiveness : a customer base approach
Knox, George
;
Oest, Rutger van
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10010419906
Saved in:
7
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
Saved in:
8
How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Yang, Zhiyong
;
Sun, Sijie
;
Lalwani, Ashok K.
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10012176057
Saved in:
9
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
10
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
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