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Consumer behaviour
279
Konsumentenverhalten
279
Brand management
77
Markenführung
77
Beziehungsmarketing
63
Relationship marketing
63
Social Web
57
Social web
57
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53
Markenimage
53
Internet marketing
37
Online-Marketing
37
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32
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Marketingmanagement
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Virales Marketing
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social media
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349
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Grewal, Dhruv
8
Kannan, P. K.
7
Kumar, V.
7
Palmatier, Robert W.
7
Dahl, Darren W.
6
White, Katherine
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Lamberton, Cait
4
Lehmann, Donald R.
4
Libai, Barak
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Ahearne, Michael
3
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jayachandran, Satish
3
Katona, Zsolt
3
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Journal of marketing
Journal of business research : JBR
2,440
Journal of retailing and consumer services
2,019
International journal of hospitality management
816
SpringerLink / Bücher
801
International journal of consumer studies
779
Psychology & marketing
727
NBER working paper series
707
The journal of brand management : an international journal
645
Working paper / National Bureau of Economic Research, Inc.
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER Working Paper
538
The journal of product & brand management
499
Technological forecasting & social change : an international journal
456
Management science : journal of the Institute for Operations Research and the Management Sciences
433
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
417
Tourism management : research, policies, practice
414
Journal of business ethics : JOBE
396
Journal of marketing management : MM
396
Journal of marketing research : JMR
394
Journal of travel and tourism marketing
383
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of marketing communications
360
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Cogent business & management
350
Journal of international consumer marketing
334
Marketing letters : a journal of research in marketing
328
Journal of retailing
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
319
Journal of consumer behaviour : an international research review
311
International journal of contemporary hospitality management
310
International journal of retail & distribution management
310
Journal of the Academy of Marketing Science
309
Nonprofit and voluntary sector quarterly
308
The journal of consumer marketing
304
Marketing intelligence & planning
301
Journal of economic behavior & organization : JEBO
299
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ECONIS (ZBW)
349
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349
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1
Coins are cold and cards are caring : the effect of pregiving incentives on
charity
perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Managing members, donors, and member-donors for effective nonprofit
fundraising
Kim, Sungjin
;
Gupta, Sachin
;
Lee, Clarence
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012522236
Saved in:
3
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
5
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
6
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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