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Consumer behaviour
94
Konsumentenverhalten
94
Brand image
62
Markenimage
62
Internet marketing
52
Online-Marketing
52
Brand management
49
Markenführung
49
Social Web
40
Social web
40
Advertising effects
35
Werbewirkung
35
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Online-Handel
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Brand
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Markenartikel
24
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Electronic Commerce
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Beziehungsmarketing
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Virales Marketing
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Marketing management
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Marketingmanagement
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Retail trade
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social media
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advertising
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brand equity
9
Emotion
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e-commerce
7
Brand extension
6
Digital platform
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Digitale Plattform
6
Markentransfer
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English
161
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Grewal, Dhruv
4
Kannan, P. K.
4
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Batra, Rajeev
3
Chandukala, Sandeep R.
3
Gordon, Brett R.
3
Herhausen, Dennis
3
Houston, Mark B.
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Kalaignanam, Kartik
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Ludwig, Stephan
3
Moe, Wendy W.
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Puzakova, Marina
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Schweidel, David A.
3
Shin, Jiwoong
3
Sriram, S.
3
Steenkamp, Jan-Benedict E. M.
3
Stephen, Andrew T.
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Balachander, Subramanian
2
Ballings, Michel
2
Becker, Maren
2
Bleier, Alexander
2
Breugelmans, Els
2
Brooks, Gillian
2
Cleeren, Kathleen
2
Eckhardt, Giana M.
2
Eilert, Meike
2
Fang, Eric
2
Gielens, Katrijn
2
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Journal of marketing
Journal of business research : JBR
1,121
Journal of retailing and consumer services
815
SpringerLink / Bücher
473
The journal of brand management : an international journal
376
Psychology & marketing
360
The journal of product & brand management
347
Journal of advertising research
346
Journal of marketing communications
293
International journal of internet marketing and advertising : IJIMA
269
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
Electronic commerce research
256
International journal of advertising : the review of marketing communications
252
Tourism management : research, policies, practice
236
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
228
International journal of hospitality management
227
Springer eBook Collection
222
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of internet commerce
216
Management science : journal of the Institute for Operations Research and the Management Sciences
215
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
195
International journal of electronic marketing and retailing : IJEMR
192
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of travel and tourism marketing
185
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
160
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
160
Journal of electronic commerce research : JECR
159
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
157
International journal of business information systems : IJBIS
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
Journal of marketing management : MM
152
Marketing intelligence & planning
152
NBER working paper series
152
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ECONIS (ZBW)
161
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1
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
2
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
3
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
4
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
5
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
6
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
7
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
10
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
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