//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising concept book :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
72
Advertising
41
Advertising effects
21
Werbewirkung
21
Consumer behaviour
17
Konsumentenverhalten
17
advertising
14
Internet marketing
11
Online-Marketing
11
Vereinigte Staaten
11
Marketing management
5
Marketingmanagement
5
Anzeige
4
Börsenkurs
4
Preismanagement
4
Pricing strategy
4
Share price
4
USA
4
United States
4
Ausgaben
3
Brand
3
Brand management
3
Expenditure
3
Markenartikel
3
Markenführung
3
Marketing
3
Mobile Marketing
3
Mobile marketing
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Advertising regulation
2
Aktienmarkt
2
COVID-19
2
Communication
2
Coronavirus
2
Creativity
2
Digital media
2
Digitale Medien
2
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
72
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Language
All
English
41
Undetermined
31
Author
All
Wilbur, Kenneth C.
4
Katona, Zsolt
3
Becker, Maren
2
Farris, Paul W.
2
Gordon, Brett R.
2
Hoffmann, Arvid O. I.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Stremersch, Stefan
2
Aaker, David A.
1
Abruzzini, Pompeo
1
Agrawal, Nidhi
1
Albion, Mark S.
1
Allard, Thomas
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Backman, Jules
1
Banks, Seymour
1
Batra, Rajeev
1
Belson, William A.
1
Berkmann, Manuel
1
Blackwell, Roger D.
1
Bloom, Paul N.
1
Bruzzone, Donald E.
1
Carrick Jr., Paul M.
1
Cheong, Chee Seng
1
Cooney, Kevin J.
1
Cox, Anthony D.
1
Cox, Dena
1
Craig, C. Samuel
1
Currim, Imran S.
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Dost, Florian
1
Du, Rex Yuxing
1
Eisend, Martin
1
Elinder, Erik
1
Engel, James F.
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
Saved in:
2
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Saved in:
3
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
4
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
5
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
9
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
10
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->